In commemorating its 10TH anniversary, Apple exclusively created the iPhone X, a high end flagship packed with top notch/ advance tech features which prior to its launch, no other mobile tech company added to any of their devices. But according to a fresh analyst report this week, it is certain that the company plans to discontinue the iPhone X when its successors are released later on this fall.
That’s according to the famed KGI Securities analyst, Ming-Chi Kuo, who in his latest research note asserted that iPhone X as we know it would be discontinued later on this year as opposed to being offered at a lower price point to spur new sales.
While it would certainly appear opportunistic for Apple to offer iPhone X at a lower price point, Kuo portends that such a move stands to result in the company cannibalizing on its upcoming iPhone lineup which is expected to include an all new mid-range model boasting a 6.1-inch LCD display, Face ID and more for between $650 and $750, according to the analyst’s previous predictions.
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“iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch,” Kuo suggested in his latest research note, a copy of which was obtained on Monday by MacRumors, adding that “Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model.”
“Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1-inch LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018,” Kuo added.
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